iNet Media
Making Brand Voices Sing

From a historical perspective, advancements in technology and marketing have always gone hand in hand. As of 2022, digital media marketing agencies are at the epicenter of this mutual evolution, offering cutting-edge solutions that boost brand visibility via channels connecting products and customers.

But, what separates the good from the best?

Marketing tools and solutions are available for all to leverage, but their value can only be derived through effective implementation.

With over a decade of experience in the digital media marketing space, award-winning digital marketing agency iNet Media is a powerhouse of innovation that brings the potential of digital marketing to all. The company offers a personal touch to marketing via its team of industry experts, helping brand voices echo across every conceivable online media channel and reach their target audience.

“Our mantra is to work with businesses as if they are a part of our company to help them engage the market efficiently,” states Brad Wood, co-founder and managing partner at iNet Media.

In that pursuit, iNet Media has identified specific challenges that bog down organizations and their ability to reach their target markets. Outsourcing to inexperienced or anachronistic agencies is a primary concern in digital marketing, especially post COVID. In the short run, such agencies help reduce headcount and cut internal costs. But due to Google’s ever-changing compliance norms, most of these agencies that use outdated SEO end up causing more harm than good. iNet Media bypasses this redundancy with its highly experienced in-house SEO teams, who can go into each account daily to make improvements. This helps the company optimize clients’ marketing campaigns and generate more exposure rather than getting them flagged for bad SEO.

The SEO issue also outlines the need to find professionals in the marketing world with the necessary technical chops to understand data science and changes in search engines. Without qualified professionals, the reliance on freelance marketers increases and so do the problems with bad SEO. iNet Media does not compromise in this regard and hires the most technically proficient digital media marketing professionals in the business. Each member of this team is regularly trained and tested to ensure they are on top of their game in any campaign to guarantee utmost care and lowest cost to the end customer. With these objectives, the company spares no expense on analysis before crunching numbers.

“We never adopt a cookie-cutter approach and quote clients over the phone instead choose to review, analyze, and provide a customized solution that suits their needs,” says Julian Winfield, co-founder of iNet Media.

Our mantra is to work with businesses as if they are a part of our company to help them engage the market efficiently

The approach has been widely successful, as in the case with one of their star clients, Cervus Equipment. At a previous agency, Cervus’ paid search pay-per-click (PPC) campaign management had been automated, which impacted their quality score optimization and used more budget than necessary to get mediocre results. In response, iNet Media moved their paid search PPC campaigns out of automation, allowing its team to manually optimize each campaign for maximum efficiency. The manual approach also helped build channels for communicating performance and traffic data, providing a detailed view of how Cervus’ audience engages with their paid search PPC ads. This resulted in a 369 percent increase in conversions in the last six months and a 51.73 percent drop in cost per click, which translated into a 105.85 percent increase in visitors.

This comes as no surprise, owing to the 200 combined years of experience in the field that the iNet Media team brings to the table. Nothing is outsourced and the company continues to support over 250 businesses across North America, pushing it to the top 3 percent of all digital marketing agencies worldwide with a 90+ percent retention rate. With a team like iNet Media, digital marketing campaign success is just a click away.